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Drapers Next Gen: Running a fashion brand is more than just design

Business skills in addition to design ability are a must for a fashion brand to be successful, womenswear designer Danielle Romeril and Agape Mdumulla and Sam Cotton, the design duo behind menswear brand Agi & Sam, said at Next Generation today.

Speaking at the annual Drapers careers and networking conference at London’s 30 Euston Square, Romeril said of running her eponymous brand: ”I realised I had this entreprenuerial flare and what I really like about running my own business is how multifaceted it is. One day I am creative director and the next day finance director. I really love that 360 view you get.”

She added that starting your own brand does come with challenges: “Creating your own brand sounds easy, but making it work is the hardest thing. If you suddenly have to ship to South Korea, who do you call? And where do you even begin looking to find out who to call?”

Cotton agreed: “You don’t neccessarily learn those skills in art school.” 

Mdumulla said: “I have tried to become quite structured on what we do. So one day you come in and think you’ll do finance, and then you can end up spending a lot of time doing it. For us being creatuve is more natural and instinctive, but the business stuff is what you need to do to stay afloat.”

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