Multi-channel retailing will lead the growth of Tesco’s clothing business, according to boss Jason Tarry.
The group clothing chief executive said online clothing sales were still “not big enough” and make up only a small part of the business.
“But it’s the fastest growth area of our business,” he added. “Because [Tesco] is a multi-product retailer, we only have five stores in the UK that carry our biggest clothing ranges, so online is a great way to [expand] that.”
Tarry said that click-and-collect will play an important role in driving the multi-channel strategy. “We are starting to blend that with our in-store offer. We’ve put in kiosks in stores – like giant iPads – so customers can scan a product and see if their size is available to have delivered at home or to their closest store.”
Tarry added that it is international clothing retailers, rather than UK supermarkets, that he looks to for inspiration. “Uniqlo and H&M are massive outside the UK; they are the benchmark.”