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Drapers pinpoints typical indie

The average womenswear independent turns over £8,388 a week, or £436,176 per year, according to exclusive research conducted by Drapers.

Drapers polled 100 UK womenswear independents to identify key traits and performance indicators against which similar businesses can benchmark themselves.

The survey showed stores are, on average, 2,239sq ft in size, which equates to a sales per square foot performance of £5.37 per week.

Half of those surveyed said they were trading down on last year, while 25% were up and 25% were in line with 2007.

The average transaction was £225 and the average number of transactions a week hovered around the 60 mark.

The average store stocks 19.35 brands and introduces 2.23 new brands per season.

On a more light-hearted note, according to the poll the average womenswear indie prefers to pipe Michael Bublé or Magic FM into their store to entertain shoppers. They are most likely to have a cream or white storefit and their customers opt most often for bright colours, black or neutrals ahead of shades of brown and yellow. Tops are more popular than cropped trousers.

To read the results of the survey in full, look at this week's issue of Drapers magazine. Click here to subscribe.

Readers' comments (1)

  • Dont know how i feel about this but my store pretty much fits all this! Don't particularly want to be average but I guess it shows I'm doing ok. Have only been open four years so am pretty pleased.

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