J Crew chairman and chief executive Micky Drexler has said its product offer will stand out on “homogenous” high streets, after the US retailer opened its much-anticipated Regent Street store in London on Friday.
Drexler told Drapers that J Crew’s balance of quality, design and value would win over UK customers.
“The world is homogenous, ubiquity is prevalent and J Crew fights that battle quite well,” he said.
“If you look at our cashmere shop, it’s arguably the highest-quality, highest-design and best-value cashmere, maybe in the world.”
The two-storey 17,000 sq ft store carries J Crew’s women’s and men’s collections as well as kidswear line Crew Cuts.
A women’s-only store also opened on Friday on Draycott Avenue in Chelsea, three weeks after the opening of the business’s men’s store on Lamb’s Conduit Street in Clerkenwell, London.
The Regent Street store also stocks third-party brands including Barbour and Penelope Chilvers in womenswear, and New Balance, Penfield and Corgi in menswear.
Haley Szymonski, designer at Welsh sock and knitwear brand Corgi, said: “We’ve been working with J Crew for four years and the effect has been incredible. We have seen our sales soar, bought new machinery and taken on more staff at the factory. If the US is anything to go by, we will see the same reaction from UK shoppers.”
Ashma Kunde, apparel analyst at Euromonitor International, added: “J Crew’s focus on quality and maverick style will make it a likely success in the UK.”
See next week’s Drapers for a full interview with Drexler.