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DSquared to launch lingerie line

Premium Italian fashion brand DSquared has teamed up with licensee ISA to produce a new lingerie and swimwear line.

The line, created by DSquared founders Dean and Dan Caten, will be sold in DSquared’s own stores, selected department stores and speciality lingerie and swimwear stores.

The three year license will commence in January and the first collection will debut with the menswear autumn 13 collection.

Caten said: “Our collections have always been characterised by a strong element of seduction that stands halfway between eroticism and exhibitionism. Right from our very first fashion shows, even for the winter collections, we had gorgeous models on the runway or in our advertising campaigns, wearing provocative underwear.

“We love to have fun and cause a stir, being daring is part of our way of life. We decided to collaborate with ISA because it is a great firm that we have always respected and appreciated.”

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