Heritage brand Dubarry of Ireland is to open a London flagship off Chelsea’s Kings Road in November.
The store, located in the former Neck & Neck kidswear shop at 34 Duke of Yorks Square, will carry the full Dubarry Collection of clothing, footwear, leather goods and accessories.
The label, which already has a flagship store in Dublin, hopes to raise brand awareness through the Chelsea opening.
Michael Walsh, marketing director, said: “Our Dublin store in College Green which opened in October 2012 has been a major success to date, not just in terms of sales but more importantly in increasing awareness of the Dubarry brand and heritage to support our premium performance lifestyle positioning.”
Retail prices range from £59 for a women’s jersey top to £349 for men’s leather boots.