British menswear brand Duck and Cover has named youth broadcaster Liam Tootill as the face of its new ‘#ready for anything’ campaign.
Director of the UK’s leading online youth broadcaster SBTV, Tootill was selected by the brand to represent the “trailblazing spirit” of Duck and Cover.
For autumn 13 the brand is placing renewed emphasis on its slogan ‘ready for anything’ by adding the twitter friendly hash-tag to encourage consumers to publicise the brand through social media.
As part of the campaign, Duck and Cover has also shot an exclusive movie capturing a day in the life of Tootill.
Wholesale prices for the collection range from £8 for t-shirts to £64 for jackets with a mark up of 2.5.