Men’s young fashion brand Duck and Cover is adopting a new stock replenishment programme, called AAA, for its denim range next spring after expanding its stockist base to 320 stores.
The programme will launch with three styles - slim-fit Tinnu, straight-leg Boxsir and loose-fit Bigped, and it will enable all UK stockists to receive same-day delivery on all orders placed before 3pm. The brand’s stockists include House of Fraser, USC, Scotts and a network of indies.
Duck and Cover managing director Ashwin Shah said the replenishment programme would help reduce stockists’ forward-order commitments.
“To further accelerate sales, we’ve taken the risk out of the buying equation for our wholesale customers by carrying stock across those lines,” he added.
The AAA denim programme will run alongside Duck and Cover’s mainline denim collection, which includes the skinny-leg Rokka, bootcut Champi and slim tapered-fit Rouren styles.