Young fashion brand Duck and Cover has pledged its support to indies by ring-fencing a pot of money to invest in its stockists’ marketing campaigns.
The brand’s 300 UK stockists have been invited to apply for cash to help pay for online advertising, local radio campaigns, magazine ads and printing in-store graphics.
Marketing manager Richard Whitbread said Duck and Cover had launched the scheme to drive footfall to support struggling indies. He said: “It’s a tough time at the moment. We’re trying to take advantage of the fact we are not an oil tanker and that we can be more nimble.”
Indies can apply for financial contributions from a local area marketing budget worth “tens of thousands of pounds”, according to Whitbread, through their sales agent. Indies do not have to promote Duck and Cover via their marketing initiative.
Duck and Cover has also launched an online library of brand imagery resources at www.duckandcover.co.uk. It includes high-resolution product photography and marketing materials, offered free of charge.
Whitbread said: “[Indies] know the local customers and know what needs to be done rather than having national creatives given to them.”