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Duffer of St George Japan mulls shop-in-shops

Duffer premium diffusion line The Duffer of St George Japan is considering opening shop-in-shops in UK independents.

Peter Cowgill, chief executive of The Duffer of St George Japan owner JD Sports Fashion, told Drapers that the retailer was looking to create ‘concession spaces’ for the menswear brand in one or two independents.

The retailer is in talks with The Hip Store for the Leeds menswear indie to become one of the retailers hosting the shop-in-shops.

The Duffer of St George Japan, the diffusion line of Duffer of St George, launched in the UK for spring 14 and is now stocked in about 80 retailers including Urban Outfitters and Thread Menswear in Brighton. Until this year, it was just sold in Asia. Wholesale prices range from £12 to £70.

It comes as JD Sports has teamed up with Nike to launch a new retail concept targeted at runners.

The sports duo have opened Cross Town Running, a 1658 sq ft store in Westfield White City, stocking performance and running-inspired footwear, clothing and digital products and services such as Nike+ FuelBand and Nike+.

“Nike is a long-term brand partner and we are excited to be collaborating with the brand on this exciting new concept to target a young active and style-led consumer with whom we see a significant opportunity now and in the future,” said Cowgill, also executive group chairman of JD Sports.

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