Contemporary menswear brand Duffer of St George has returned to its directional roots for spring 09 by revisiting its original hybrid of traditional British menswear and modern street-wear.
“Our presence at last month’s Bread & Butter Barcelona signified a regrouping of the brand,” said managing director Eddie Prendergast. “Before the Duffer logo became such a visible part of our product, we were originally known for our sense of style and design.”
He is confident that by returning to its roots, Duffer can expand its 120-strong UK distribution to 200. The brand is also opening a store this autumn on Shoreditch High Street, east London. It already has a store in London’s Covent Garden.
The spring 09 collection takes its lead from maritime themes and an English preppy aesthetic. Standout styles include a narrow-cut double-breasted blazer in cotton twill, seersucker tailoring and a Harrington jacket with a shirt construction. Tartan is widely used and there is an emphasis on fashion-forward shirting.
Prices range from £9.50 for T-shirts to £110 for tailoring.