Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Dune and Austin Reed sign up to cross-border ecommerce platform

The Dune Group and Austin Reed are among the first retailers to sign up to an international cross-border ecommerce platform, which is launching in the UK from May.

Borderfree currently works with around 175 US retailers including Bloomingdales, J Crew, Barney’s New York and DKNY, enabling them to sell products in 100 countries and territories in more than 60 currencies through localised versions of existing websites. The company converts prices and taxes into the relevant currencies and calculates shipping costs, as well as organising customs clearance and logistics.

“It is designed to give retailers an alternative to setting up their own separate sites for each territory,” explained Kris Green, chief strategy officer at Borderfree. “It is almost like putting international lenses on your existing website.”

Retailers using the service can treat international orders as though they are domestic sales, shipping to a distribution centre near Heathrow, and Borderfree will handle the rest. Further distribution centres will be added as demand grows.

“Our model will allow us to easily scale up to meet spikes in demand,” said Green. “We have lots of experience in handling big peaks with things like Black Friday in the US.”

New York department store Bergdorf Goodman is the latest US retailer to sign up to Borderfree’s BFX ecommerce platform, allowing it to sell in the UK and other international countries.


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.