The Dune Group and Austin Reed are among the first retailers to sign up to an international cross-border ecommerce platform, which is launching in the UK from May.
Borderfree currently works with around 175 US retailers including Bloomingdales, J Crew, Barney’s New York and DKNY, enabling them to sell products in 100 countries and territories in more than 60 currencies through localised versions of existing websites. The company converts prices and taxes into the relevant currencies and calculates shipping costs, as well as organising customs clearance and logistics.
“It is designed to give retailers an alternative to setting up their own separate sites for each territory,” explained Kris Green, chief strategy officer at Borderfree. “It is almost like putting international lenses on your existing website.”
Retailers using the service can treat international orders as though they are domestic sales, shipping to a distribution centre near Heathrow, and Borderfree will handle the rest. Further distribution centres will be added as demand grows.
“Our model will allow us to easily scale up to meet spikes in demand,” said Green. “We have lots of experience in handling big peaks with things like Black Friday in the US.”
New York department store Bergdorf Goodman is the latest US retailer to sign up to Borderfree’s BFX ecommerce platform, allowing it to sell in the UK and other international countries.