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Dune hires chief executive and takes a step upmarket

Fashion footwear chain Dune is to launch a premium range and expand its concession and international operations following the appointment of former Shoe Studio Group boss John Egan as chief executive.

Dune has also promoted Jamie Brogden to the role of head of design. Brogden has been with the business for several years in PR and design roles and will work closely with the buying team, as well as leading the creation of the new high-end range.

Dune executive chairman and owner Daniel Rubin said the chain had pushed average prices up by 11% year on year, with no affect on volumes. He said strong trading this season had enabled him to delay the Sale, but that when the Sale had launched earlier this month, Dune experienced a record Sale fortnight.

He said: “There is a real appetite for the brand. It is still key to get the entry price points right but we are layering more on at the top. Where we have dressy boots or really special courts with a nicer heel there doesn’t seem to be any price resistance.”
Egan, who worked at footwear concession business Shoe Studio Group for eight years, will take up his new role on September 8, and lead a roll-out of UK concessions and international stores. Rubin said that Dune’s existing concession business with

Debenhams and John Lewis was under-potentialised.

Rubin added: “John’s appointment will give me more freedom to focus on the direction of the business.
“There’s a lot of doom and gloom but we’ve had an OK season. I’m very optimistic about autumn because we’ve got a cracking range.”

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