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Dunhill snaps up Gucci brand manager in leadership shake-up

Alfred Dunhill has hired Gucci’s general brand manager Mathieu Kraut and Samsung MENA regional director Georges Barakat for its leadership team, in an international expansion push.

Kraut has joined Dunhill as Americas brand president, where he will focus on developing the business in the US through retail expansion in key cities and building wholesale partnerships in the US and Canada. 

In his previous role at Gucci, which he joined in 2013, Kraut oversaw retail.

Meanwhile Barakat joins as brand director for the Middle East, India, Turkey, Africa and Russia. He is tasked with expanding the brand’s presence in the Middle East and exploring business opportunities in new markets.

The company said it has also created the new roles of global private client manager and in-house store design and architecture director.

The global private client manager will act as a luxury concierge “linking digital and retail”, while the store design and architecture position will manage store concept roll-outs and update the retail network globally.

The brand is gearing up for new store openings in Vancouver next autumn as well as upsizing its retail unit at the Dubai Mall. 

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