Superdry founder Julian Dunkerton is reported to have offered to return to the business in an effort to revive the business.
Dunkerton told the BBC that he had said to shareholders he would return “in any capacity”, after leaving the board in March this year.
He said the brand should move away from frequent product drops, and focus on offering a series of core products and a wider range available online.
Dunkerton said he had hired the broker Cenkos to persuade investors to support his campaign to return.
Speaking to the Sunday Times this week, Dunkerton criticised Superdry’s strategy saying the business after it suffered “probably the most disastrous eight months you can imagine”.
Responding to Dunkerton’s comments, Peter Bamford, chairman of Superdry, said: “The board of Superdry has huge respect for Julian Dunkerton as an entrepreneur and the founder of the business. Superdry is an ambitious, global, multichannel brand and the board believes that Julian’s view of strategy has not evolved with the needs of our business.”
Superdry issued a profit warning earlier this month. It said warm weather would reduce profits by £10m hit for the full financial year. Historic currency hedging mechanisms were also noted to have failed to provide the anticipated level of protection, leading to an additional foreign exchange cost of £8m across the year, with a further £5m hit coming from investments in communication, digitisation and automation.