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Early outerwear sales give John Lewis end-of-summer boost

Fashion sales at John Lewis last week were up 14.3% year-on-year, with growth driven by a strong performance in womenswear.

Sales of womenswear were up 17%, while outerwear and cashmere performed particularly well over the course of the wet and windy week, the retailer said.

Kidswear was on similar form, up 16.7%, with sales of cold weather clothing up 37% complementing what John Lewis described as an “outstanding week for back to school” and a positive response to its new babywear ranges.

Menswear was also up 15%, again driven by colder weather as well as a strong trend towards tailoring. As Drapers reported earlier this month, John Lewis will introduce a heritage-inspired suiting line to its John Lewis & Co menswear range in September.

Overall, the department store – excluding Waitrose – saw sales up 12.6% on last year.

Fashion buying director Ed Connolly said: “With strong momentum from positive bank holiday Monday figures, we ought to be able to reflect on another good performance this time next week.”

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