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East London sees footfall surge as Olympics kick off

Footfall figures in East London benefitted during the first three days of the Olympics although West London streets saw a dip as the Games kicked off.

The number of people on the high streets of East London dipped by 3.98% week-on-week on Friday, according to Experian Footfall. However by Saturday footfall had risen to 7.04% and then shot up by 22.08% on Sunday as the Olympic Games got into full flow.

Conversely footfall in West London was far below that of its Eastern counterpart. On Friday footfall dropped by 5.58% and on Saturday it fell by 12.40%. On Sunday however it rose slightly by 0.72%, but still was no where near the 22.08% rise seen in East London.

However there is no word yet on converting footfall into trade.

Last week Drapers reported that regional indies warned they would miss out on the Olympics uplift, while London indies were preparing for bumper sales.

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