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East rolls out iPad purchase system

Mainstream womenswear chain East will let customers across all of its stores pay for items on in-store iPads.

The womenswear retailer rolled out iPads, which use a wireless network provided by telecoms company Vodat International, across its 100-strong store portfolio at the beginning of the year. The iPads let customers view the full collection.

Following a six-store trial, East is now allowing shoppers to use the devices to purchase from its online store for home delivery or in-store pick up, a move that will help improve stock visibility and efficiency.

Head of IT Angus Stewart said: “We’ve tested the process within six stores, we know it works, we know it helped the customer, and now we’re going to roll it out to all stores.”

“If a customer sees something online and then walks into a store and it’s out-of-stock, that can be frustrating for them. We want customers to be able to access that stock whether they’re online, in-store, or on the phone.”

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