East will target emerging markets after Indian retailer Fabindia bought a 25% stake in the womenswear business.
Fabindia finance director Sunil Chainani will joined the East board. A statement from the East management team, which includes design director Penny Oliver, chief operating officer Suzi Spink and chief financial officer Jayne Worden, said:
"We are thrilled to have received this investment and to gain a new partner that will help to fund exciting future development for East opening up new retailing opportunities in India and other emerging markets such as Dubai, Qatar and Bahrain, where Fabindia already trades."
"We are looking forward to building on the natural synergies that exist between the brands for our mutual benefit."