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Easter footfall drops - but rises again by Monday

Easter trading was a game of two halves as footfall dropped on Friday and Saturday, but rose again on bank holiday Monday.

Despite warm weather on Friday and Saturday, high streets reported a drop in shopper numbers of 8.4% and 10.7% on Friday and Saturday respectively, according to Springboard. At shopping centres, it fell by 11.3% and 10.4%. Retail parks fared better, boosting the overall figure to declines of 1% and 1.9%.

But, after a rainy Sunday, Easter Monday saw footfall resurrected, with high streets reporting a 10.2% rise and shopping centres up 7.1%.

By 1pm on Monday, overall there was a 22.9% increase in footfall compared with Easter Monday 2013.

Springboard marketing and insights director Diane Wehrle said: “The results on Friday and Saturday shows people are clearly still very nervous about spending and the recovery is fragile. Easter weekend is the next big trading opportunity for retailers after Christmas and a huge opportunity, but people may have chosen to spend their holiday doing activities other than shopping over the first two days.”

The results will disappoint retailers, many of whom were expecting a bumper trading period as a result of a late Easter.

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