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Easter weekend footfall set to rise if weather holds

Footfall in the UK over the Easter bank holiday could jump 2.4%, compared to 2017, if milder spring weather continues.

Footfall is anticipated to increase due to a range of factors including the timing of payday before Easter, milder weather, the ongoing demand for leisure oriented trips and the bounce back in footfall in February, from December and January, according to the latest Springboard Insights figures.

Springboard insights director, Diane Wehrle, said: “Recent adverse weather may have resulted in consumers deferring or cancelling shopping trips. If the weather remains mild this Easter Weekend, consumers may reinstate cancelled trips for the Easter weekend and are likely to visit garden centres and furniture outlets to refresh homes and gardens, and to fashion stores to browse spring ranges.”

However, Springboard warned that if freezing conditions return, we could see Easter weekend footfall slump by 15%, looking at evidence from the previous two “Beasts from the east.”

Wehrle said: “Over the week of the first “Beast from the East” (commencing 25 February) footfall declined by 16.6% across all retail destinations, and on the worst hit days by as much as 36%. Unfortunately, this does not mean that online spending will rise, as experience from the first “Beast” demonstrated that traffic delays as a consequence of snow and ice led to online transactions declining by 0.7%.”


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