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Eastern Europe holds promise for UK retailers

UK retailers looking to expand into mainland Europe should consider opening stores in the 10 new EU accession states, where research shows that consumer appetite for fashion is greatest. According to research firm Verdict, combined clothing sales in the 10 new member states jumped by more than a fifth between 2001 and 2006, from £6.4 billion to £7.7bn. In the UK, average clothing expenditure per capita increased by £38 between 2001 and 2006, rising from £518 to £556, whereas in Estonia it grew by £103 over the same period, rising from £106 to £209.

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