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Eastern Eye

Marino Donati picks some of the stand-out labels on show at Hong Kong Fashion Week

Morn Creations

Endangered animals provide the inspiration for Morn Creations' bags and accessories. Expect plenty of cutesy designs based on pandas and sharks in PVC and cotton, with no leather in sight. Each product label has a fact about the animal that has inspired the design. Prices from £3 to £8.50.

00 852 94 18 67 68

Koyo Jeans

Denim-based young fashion label Koyo Jeans fuses rock 'n' roll, gothic and baroque elements for men and women. Metallic fabric effects, graphic prints and embroidery feature on T-shirts, jeans, shirts, jackets, tops and dresses. The label has 20 Far East franchise shops, plus wholesale accounts in France, Hong Kong, Macau, South Korea and Australia. Prices from £11 to £50. 00 852 29 94 19 23

Marco & Mari

Hong Kong Fashion Week's new kidswear section included three-year-old brand Marco & Mari, aimed at two- to 14-year-old boys and girls. With 10 stores in Hong Kong and 18 in China, the label is also expanding in the US. Styles follow adult fashion trends for mini-me looks, with T-shirts, shirts, knitwear, denim, dresses and casual jackets included in the range. Prices from £3 to £20.

00 852 23 35 63 33

Ali Charisma

Bali designer Ali Charisma creates flowing eveningwear and cocktail dresses that are sold in Europe, the US and Australia. Fabrics range from viscose mixes to silk organza, with embroidery and beading details. Prices from £10 to £80.

00 62 36 14 16 536


Farnell, from bag manufacturer Kingsway, is aimed at "office ladies" aged 28 to 40. The range, produced for UK department stores, includes totes, laptop bags and quilted styles in PVC and leather, alongside evening purses. Cream, beige, brown and white dominate the palette. Prices from £4.50 to £19.

00 852 34 28 37 98


Bariano's signature look is inspired by colourful metallic satin prints on silk for cocktail dresses and eveningwear, as well as bridesmaid dresses. Cotton/polyester mixes feature on the lower-priced garments, moving to satin and silk taffeta, and silk and metal mixes at the more premium end. Bariano has three shops in Melbourne, and about 200 wholesale stockists in its domestic Australian market. Prices from £2 to £15.

00 61 39 41 64 280


T'z uses cotton, silk, wool and metallic fabrics in black, grey and white to create layered utility looks with asymmetrical buttons and drawstring fastenings. Extra details include handmade finishing on stitching, silk-screen printing and patchwork on materials such as cotton and silk. The range targets 20- to 35-year-old women and is made in the label's factory in China. Prices from £8 to £17.

00 852 23 10 86 44

Rainbow Ma

Hong Kong's Rainbow Ma manufactures pretty fashion jewellery featuring colourful stones, crystals, pearl, shells and glass. With a factory in China, the company already has accounts in the UK and France, as well as a presence in the Far East and Australia. Prices from £2 to £4.

00 852 23 70 38 68

Shoe Girl

Contemporary footwear label Shoe Girl is defined by feminine, playful styles in a colourful palette of red, blue and white. Stand-out looks include a spider design and a style using Japanese Mokuba ribbon. All product is made in Hong Kong, where the brand has two shops. Prices from £10.

00 852 23 43 33 83


The collection of tops and T-shirts from GMTee takes its influence from Asian philosophy and myths. Pure cotton limited edition tops feature dragon designs alongside references to Samurai warriors. The brand currently sells online to countries including the UK and US, but is also looking to expand into the wholesale market for the coming season. Retail prices start at about £20.

00 852 62 73 89 87

Miss Who

Miss Who, a new label from Chinese manufacturer Sumec Group, is aimed at women aged 25 and above. Launched at Hong Kong Fashion Week for spring 08, the collection includes shirts, tailored shorts, culottes and print dresses in cotton and linen, as well as bags, jewellery and sunglasses. Price points are aimed to sit alongside value retailers such as Matalan, Primark and George at Asda, which the Sumec Group also supplies. Prices from £4.

00 86 25 84 53 19 12


DSU is a South Korean design collective from Dongseo University in Busan, with designs that provide a quirky take on classic tailored styles such as shirts, blouses and jackets for women. Using simple materials such as cotton in black and white options, the detail is in the silhouette with clever cuts underlying this contemporary collection. Prices from £26 to £60.

00 82 51 32 01 856

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