US bag specialist Eastpak is launching a young fashion collection.
Available for autumn 09, the range will have a streetwear handwriting aimed primarily at the 16- to 25- year-old market.
Eastpak’s country manager for the UK and Republic of Ireland, Richard Mazzega-Ward, said: “We’ve used our London Carnaby Street flagship to trial the range and the reaction has been strong.
“For spring 09 we’re selling the collection through Littlewoods Direct and Next Directory, but the big push is for autumn 09.”
The Eastpak clothing range will be exhibited at trade show Bread & Butter in Barcelona on January 21-23. The collection is comprised of 400 options with prices from £8 to £48.
Weighted 60/40 towards menswear, the print-led designs reflect fabrics and colour themes embraced by the brand’s luggage collection, with a boardsports look informing many styles.
Key items in the launch collection, available exclusively at the brand’s flagship, include skinny jeans, down-filled hooded blousons, jersey hoodies, padded bomber jackets and a wide offer of T-shirts, featuring 1980s-inspired graphic prints.
Quilted jackets in a technical-finished canvas carry a £135 retail price tag, with jersey hoodies in oversized checked prints at £60, bright T-shirts for £35 and a melton wool hooded bomber jacket at £165. The collection also includes a focused offer of scarves and baseball caps in the season’s core prints.
Mazzega-Ward added: “Eastpak now has a complete collection covering denim to watches, footwear to clothing, and of course the core offer of bags. The strategy for us now is to get that message across to retailers.”