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Echo accessories plans UK website launch

US accessories brand Echo is preparing to launch a UK website later this year, and will also unveil a revamped logo.

Its new logo, which will be launched in August, will feature a cursive typeface and zebra motif but will retain its name.

The look will be carried on labels, swing tags, packaging and marketing for products across all its women’s and men’s ranges for autumn 15.

Chief executive Steven Roberts said: “The ultimate reason for change is not to erase the brand’s 90-plus-year history, but rather to maintain and build relevancy within the market.”

Echo will launch a UK ecommerce website before the end of 2015, which Roberts said will help the company embrace “the new, modern consumer who lives in a 24/7 and very connected world.”

Echo sells its range of scarves, bags, cold-weather accessories, outerwear and swim and beach collections through 120 stockists in Europe including Anthropologie, Fenwick, Hoopers and Clerys of Dublin, as well as several UK independents.

The brand has collaborated with US artist Hunt Slonem for spring 15 to create a collection of six printed scarves and a tote bag featuring artwork of bunnies, butterflies and tropical birds.

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