Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Eco-friendly knitwear brand opens Shoreditch pop-up

Faroe Island-based eco-friendly knitwear brand Gudrun & Gudrun has opened a 215 sq ft pop-up store on London’s Redchurch Street in Shoreditch.

The pop-up, which will run for three months at number 30a, follows flagship stores in the Faroe Islands and Norway. Gudrun & Gudrun’s knitwear is produced using untreated and undyed wool.

Part of the collection is handmade by Faroese, Jordanian and Peruvian women as part of the Gudrun & Gudrun Women Empowerment Project in Jordan, which aims to help women to earn a living in safe environment.

The store offers menswear, womenswear, kidswear and accessories from the autumn 15 collection incuding traditional hand-knitted jumpers and cardigans, machine-knitted base layers in alpaca and Faroese wool. Prices range from £225 to £437 for knitwear.

Co-founder and creative director Gudrun Rógvadóttir said: “London has been on our wish list for a store opening for a very long time. We wanted to raise awareness about the brand and we have many web-shoppers from the UK that we want to give the opportunity to feel the goods and to have a face-to-face chat with.

“We want to welcome them to our physical universe. We fell in love with Redchurch Street and wanted to pretend that we are locals. So we rented a room three minutes from the shop and for the coming months we will be chameleons acting as if we have always lived there.”


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.