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Eco-friendly shirt brand branching into wholesale

Eco-friendly menswear brand Arthur & Henry is to expand its distribution after scouting out potential stockists at menswear tradeshow Stitch.

The brand has launched exclusively online this summer via the Arthur & Henry website, however founders Mark and Clare Lissaman visited menswear trade show Stitch last week to show the collection to potential stockists.

Clare Lissaman told Drapers: “The idea is we would absolutely like to move into wholesale. We’d like to target a mixture of department stores and independents both on and offline. Some indies we saw at Stitch were very interested in it.”

The spring 12 collection features five different styles of shirt in 10 fabrics produced with ethical organic cotton. Shirts in the collection include classic double and single cuff as well as contemporary shirts in single cuff, and casual items in floral, plaid and fine linen shirts.

The spring 12 range retails between £65 and £85, and although wholesale prices are yet to be set Lissaman estimated they would be around the £20 mark.

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