The average salary for ecommerce jobs in the UK has increased by 5% to £53,824 per year, according to research from ecommerce recruitment specialist Cranberry Panda.
The average salary bands across several job roles rose in 2016. For a head of ecommerce role, the average salary increased from £60,000-£120,000 to £66,000-£120,000. Senior online merchandisers now command £50,000-£70,000, up from £45,000-£65,000 in 2015.
The average pay for digital ecommerce project managers has jumped from £35,000-£70,000 to £45,000-£90,000.
However, ecommerce directors now receive £100,000-£250,000, down slightly from the average of £120,000-£250,000 in 2015.
Online marketing roles also saw increases in pay, with the average salary for digital marketing managers going up from £35,000-£65,000 to £35,000-£70,000 . Directors of digital marketing now command £70,000-£120,000, up from £60,000-£95,000 last year.
Head of digital design also saw a big jump, from £45,000-£100,000 to £55,000-£120,000.
This year has seen the introduction of several new positions in online marketing, with social media playing an increasingly larger role. Social media roles have been expanded to include assistants and heads of, as well as social media managers.
Web analytics is another area that has grown over the past 12 months. Roles relating to conversion have expanded to include executives, specialists and data scientists.
Jonathan Hall, chief executive and founder of Cranberry Panda, said: “There is an increasing need for specialists and new niche roles are being created. Fast growth pureplays now have paid social teams split across the various social platforms. An Instagram and Pinterest analyst was ask for recently.
”Ecommerce team structures are changing and as a result roles are diversifying. UX specialists are now a need in most mid-sized teams. This will only continue as teams continue to expand.”
The percentage split between men and women in ecommerce has shifted very slightly to 54% male and 46% female, compared to 53% male and 47% female in 2015.
However the gender pay gap is narrowing. According to the 550 people surveyed, in 2016, 13% of women earned between £70,000 and £250,000, while 24% of men were in the same pay bracket. This compares to 11% of women and 29% of men in 2015.
Similarly, 69% of women fall into the £25,000-£70,000 salary band, compared to 68% of men. In 2015, this was 76% women and 62% men.