Stefan Hull looks at the month of August 2012 and highlights the key changes that impacted the online fashion world.
- Young fashion retailer Missguided employs its own design team for the first time for autumn ’12, as it aimed to develop its in-house product offer
- MyFashionReview launches with the aim of brining independent user reviews to the world of fashion. Users sign up for free and are then able to write reviews, upload images of the product and give it a star rating
- Arcadia boss Sir Philip Green signs a deal to introduce a clothing range designed by the Kardashian sisters to his Dorothy Perkins fascia. The 100 piece collection, which launched in November is available online and in 250 of the high street retailers stores
Stefan Hull is insight director at search engine optimisation specialist Propellernet
2012 in online fashion - January, search becomes personal
2012 in online fashion - February, Google releases “Venice” update
2012 in online fashion - March, Dior launches online magazine
2012 in online fashion - April, the “Penguin” update
2012 in online fashion - May, Asos scoops best app award
2012 in online fashion - June, my-wardrobe rolls out European sites
2012 in online fashion - July, Facebook gaming app Fashion Week live launches
2012 in online fashion - August, MyFashionReview launches
2012 in online fashion - September, Google releases “Exact Match Domain” update
2012 in online fashion - October, Topshop launches Halloween social media campaign
2012 in online fashion - November, Cambridge Satchel Company picks up Drapers Award
2012 in online fashion - December, Cyber Monday visits increase by 32%
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