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2012 in online fashion - July, Facebook gaming app Fashion Week live launches

Stefan Hull looks at the month of July 2012 and highlights the key changes that impacted the online fashion world.

  • In a follow up to the Panda update, Google sends out another large batch of unnatural link warnings via Google Webmaster Tools
  • Fashion Week Live, a gaming Facebook app that lets wannabe stylists test their skills and rates their ability to create fashionable outfits, launches in partnership with DKNY. Players of the game were able to buy virtual DKNY products with their Facebook credits and avid Tweeter and DKNY PR girl, Aliza Licht, is on hand to offer virtual style advice

Stefan Hull is insight director at search engine optimisation specialist Propellernet


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