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2012 in online fashion - October, Topshop launches Halloween social media campaign

Stefan Hull looks at the month of October 2012 and highlights the key changes that impacted the online fashion world.

  • Google reveales another 65 key changes on how they are ranking websites, providing more insights on how brands can better optimize their site for search
  • Topshop launches their Halloween social media campaign where customers were invited to present tweets in return for cosmetic items in-store. Over 50,000 tweets, re-tweets and comments were recorded during the six-day competition period

Stefan Hull is insight director at search engine optimisation specialist Propellernet

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