US streetwear brand Ed Hardy has closed its store at Westfield London after the Australian arm of the retailer, which had the licence for the store, collapsed into administration.
The licence for the Westfield store was negotiated by Ed Hardy Australian director Gary Berman. The Australian operation fell into administration this week.
Ed Hardy’s UK distributor Valorous said its only other UK store in Manchester and its wholesale operation, which includes about 90 stockists including department store Selfridges and Fenwicks and designer mini-chain Cruise, remains unaffected.
Valorous sales director Christopher Varnavides said the brand is continuing to open new accounts while its Manchester store is “doing really well”.
A source close to the situation said that Ed Hardy is in the process of trying to buy back the lease to the Westfield store from Australian administrators in order to reopen it.
The brand is also preparing to open new stores including one at Cardiff’s St David’s centre. It has around 70 stores across countries including the US, France and Japan.
Westfield declined to comment.