Classic menswear retailer Ede & Ravenscroft has launched its first wholesale ready-to-wear collection for autumn 14, as the business celebrates its 325th year.
The new collection, which was showcased off -schedule at London Collections: Men in January, has been created by Burberry London’s former head of men’s design, Michael McGrath, who joined Ede & Ravenscroft six months ago as its head of design.
Ede & Ravenscroft head of retail Jamie Powell said: “It’s all about updating. The business has always been entrepreneurial, that’s why it’s lasted 325 years. It’s always looking forward and I think we’re retail ready.”
Although Ede & Ravenscroft started selling a ready-to-wear line in its own store 30 years ago, Powell believes this new collection is a “step forward and a look to the future.”
Aimed at the UK and international market, the 45-piece collection focuses on the theme of a gentleman in the city, blending the retailer’s famous heritage and premium craftsmanship across smart tailored pieces and classic casual designs. Luxury fabrics include Scottish cashmere, Harris Tweed and wool from Johnstons of Elgin.
Wholesale prices start at £35 for a silk tie, rising to £1,500 for a cashmere coat. There are plans to expand the collection into a 75-piece range for spring 15.
Ede & Ravenscroft is famous for its ceremonial gowns, bespoke tailoring and for dressing the judiciary. It was founded in 1689 and currently holds three royal warrants.
Its in-house ready-to-wear collection has been sold exclusively in the retailer’s three London stores on Savile Row, Chancery Lane and Gracechurch Street, as well in its Oxford, Cambridge and Edinburgh stores and through its website, www.edeandravenscroft.co.uk.
Read a full interview with McGrath and Powell in next week’s issue of Drapers.