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Eden Park appoints Double H Agency

Rugby-inspired lifestyle brand Eden Park has hired Double H as its new sales distributor in the UK.

Double H, the sister agency to TCA, said it had “a very clear strategy” in place for Eden Park in the UK.

It aims to target top menswear independents including John Anthony and Repertoire as well as key department stores including Selfridges, John Lewis and Harrods

President and founder of Eden Park Franck Mesnel said the appointment was “a natural move” for the development of the brand’s wholesale distribution.

He added: “Their expertise and knowledge of the market as well as their proactive approach towards the retailers were key arguments when establishing our strategy for the brand.”

Eden Park’s spring 2014 collection will be available to buy from June 24 until mid-August.

The British firm represents several other men’s and women’s brands including Vicomte A from France, Mod Denim from Germany, Garcia Jeans from Holland and Redsoul.

Readers' comments (2)

  • these agents wont have the connections Eden Park needs,think Gant stockists,Ralph Lauren,Hackett,etc etc

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  • How many times to we hear a brand that wants to be in 'Selfridges, John Lewis & Harrods' ? It's becoming a cliche.

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