Scottish contemporary womenswear independent Frontiers will open a men’s shop early next year.
Frontiers Man will be located at 4 William Street in the west end of Edinburgh, close to the womenswear shop at 16 Stafford Street.
The 650 sq ft unit – which is split into 500 sq ft of selling space and 150 sq ft for the office and storage – was formerly occupied by another womenswear independent, Arkangel & Felon, which has closed.
Frontiers was founded by Jane Forbes in 1990 and she now runs it together with her daughter, Kim Buchanan.
Buchanan told Drapers: “We have been talking about it for a number of years, but the timing wasn’t right [partly because of the interruption caused by the works to build Edinburgh’s tram network]. Trading has really picked up this year, so the finances are there to do it.”
Featured brands at the launch will be Norse Projects, Hartford, Oliver Spencer, Our Legacy, Universal Works, Replay, Wood Wood, John White, Bleu de Paname, Gitman Vintage, Sandqvist, Holland Esquire, Arpenteur and Gloverall.
Work on the shopfit is due to start in September ahead of a January opening. It will be run by Jane’s partner Nigel Pashley.
The family plans to launch a transactional website next year.
Frontiers has been shortlisted for Womenswear Independent of the Year in this year’s Drapers Independents Awards. The winners will be revealed at a ceremony at The Brewery, Chiswell Street in London, on September 16.
To book your place, contact Arissa Ames on 020 3033 2827 or Arissa.email@example.com