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Edinburgh indie The Brotique rebrands for expansion

Edinburgh men’s lifestyle store The Brotique is rebranding as “Quarters” later this month, and launching its first own-label range.

brotique - screenshot from tiger forest

The store will debut its own label of “essentials”, including T-shirts, sweatshirts, socks, underwear and grooming products for autumn 17. Retail prices have not yet been confirmed but are expected to range from £15 for socks to £95 for outerwear. 

It plans to wholesale its own-label products in future.

The new store will also add more than a dozen brands to its offer including heritage labels Hunter and Braun, footwear brand Veja, contemporary label Crowther Plant, outerwear brand Hancock, premium clothing label King & Tuckfield and outerwear label Gloverall.

It has also expanded its accessories offering to include bags for the first time.

Quarters will continue to operate at the existing store at 39 Queen Street and plans to expand with a second shop in the last quarter of the year, but did not disclose a location.

Founder Richard Murphy said the rebranded Quarters website will be live later this week.

Murphy added: “We started The Brotique as a fun pop-up, where its light-hearted name worked well. However, we decided to rebrand with a name that had more longevity when it comes to branded products for customers. The relaunch also gives us more scope to craft our own product and grow our wholesale offerings.”




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