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Edinburgh International Fashion Festival doubles attendance

Edinburgh International Fashion Festival has doubled footfall since its debut edition last year.

The event, which takes place over two weekends from July 19 to 28, has had every show “reaching capacity” so far, according to organisers.

While final figures will not be available until next week, creative director Jonathan Freemantle said the opening show in Mansfield Traquair, featuring Clements Ribeiro’s autumn 13 collection, attracted more than 470 attendees.

The Sunday symposium saw designers Bella Freud, Georgina Goodman and creative consultant Amanda Harlech give talks.

The coming weekend’s festivities include an exhibition for 12 emerging Scottish designers and a presentation from Vidal Sassoon protégée Gianni Scumaci.

On the back of this year’s success, organisers are looking to secure bigger venues across Edinburgh, while maintaining the events “intimate feel”, for next year’s show. Freemantle is also hoping to feature a full catwalk show for one of the young designers involved next year.

He said: “Edinburgh is often written off as being a conservative city, and a bit slow in adapting to innovation compared to Glasgow, but it is a very creative place. There are lots of artists, designer and performers based here and the festival is an amazing outlet for them to express their creativity and identity.”

The event is also in the “advanced stages” of expanding to Cape Town next year, which will hold the title of World Design Capital 2014.

 

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