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Edinburgh Woollen Mill cleared of mislabelling cashmere scarves

Edinburgh Woollen Mill (EWM) has been cleared of allegations that some of the scarves it labelled as 100% cashmere were actually blended with cheaper materials.

Earlier this year, the Dumfries and Galloway Trading Standards Team brought a case against the Scottish high street retailer under the Textile Products (Labelling and Fibre Composition) Regulations Act 2012, claiming two scarf styles had been mislabelled. EWM firmly refuted the claims.

Yesterday, the Dumfries Sheriff Court cleared EWM after independent experts tested the scarves and confirmed they were 100% cashmere.

Philip Day, chief executive of EWM Group, said: “We always maintained that our testing processes are robust. EWM is proud to have supplied its customers with cashmere scarves that represent excellent value for money, over many years. These scarves are sold as cashmere, tested as cashmere and are 100% cashmere, as the court has confirmed.”

He added: “This court case was an appalling waste of public money and very time-consuming, expensive and impactful to our business.”

It comes after the Advertising Standards Authority (ASA) investigated a claim by US-based organisation Cashmere and Camel Hair Manufacturers Institute in 2014 that some of EWM’s scarves, which were being marketed as 100% Mongolian cashmere, contained “substantial yak fibre content”. The ASA also cleared the retailer.

Edinburgh Woollen Mill, which is based in Langholm, Dumfriesshire, has about 265 stores across the UK.

 

 

 

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