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Edinburgh Woollen Mill snaps up Internaçionale IP

Edinburgh Woollen Mill group is believed to have acquired the intellectual property of value fashion chain Internaçionale for a six-figure sum.

Internaçionale, which had 89 UK stores, entered administration in February after falling victim to poor trading and “increasing creditor pressure” from landlords. As of June, all of its stores were closed.

Drapers understands EWM has acquired Internaçionale’s IP assets including its trademark, customer database and website content. It is not known what EWM plans to do with the brand name.

Handled by IP specialist Metis Partners, the assets attracted interest from a wide range of parties since they were put up for sale in July. Metis Partners set the minimum bid at £125,000.

Metis confirmed the sale but declined to reveal the name of the buyer.

In August, value chain Select took on 18 former Internaçionale stores as part of its bid to build a portfolio of 300 stores by the end of 2016.

EWM was unavailable for comment.


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