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Edinburgh Woollen Mill to create 800 jobs with store push

Edinburgh Woollen Mill will open another 100 stores in the next two years after posting a record annual pre-tax profit, up 28% to £91.2m for the year ended February 28.

Edinburgh Woollen Mill autumn 15

Sales increased by 2% to £562.6m.

The group, which owns Peacocks, Jane Norman, homeware retailer Ponden Home and golf brand ProQuip, has more than 1,000 stores across the UK and operates hundreds of concessions.

It opened 71 stores during the year and will open a further 53 in the current year, including five overseas, although it did not say where.

EWM did not give a breakdown of store openings by fascia, but said it was focused on the organic growth of eponymous chain Edinburgh Woollen Mill and value retailer Peacocks. It will also update its existing estate during this financial year.

The company, which employs more than 10,000 people in the UK and Ireland, said the openings will create 800 new jobs.

Young fashion chain Jane Norman’s 24 stores closed last summer after it went into administration, but it continued to trade online and through concessions.

In September, it unveiled a brand refresh, including a new logo, and revealed it is eyeing locations for a London flagship. However, there was no mention of this in EWM’s trading update.

“Each of our brands has its own core focus, but they are united in their determination to reward customer loyalty with quality, value for money and customer service,” said group commercial director Steve Simpson.

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