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Edun creative director Sharon Wauchob leaves Bono's label after three years

The creative director of Bono’s label Edun is leaving the business after six seasons at the helm.

Sharon Wauchob joined Edun, co-founded by the U2 singer and his wife Ali Hewson, as a consultant in 2009. Her last collection at the brand was shown at New York Fashion Week in February.

Wauchob is leaving to focus on the growth of her eponymous collection, which shows at Paris Fashion Week.

Edun’s chief executive Janice Sullivan said: “We want to thank Sharon Wauchob for her vital role in refining the brand. She has been instrumental in laying the foundation for Edun’s future growth and we wish her every success with her own line.”

She is being replaced by Danielle Sherman, who joins from Alexander Wang where she was design director for both men’s and women’s diffusion line T. Prior to this, she co-founded designer label The Row with twin sisters and actresses Mary Kate and Ashley Olsen.

Antonio Belloni, managing director of majority owner LVMH, said her appointment as a full-time creative director “marks a step-change in the development of Edun as a brand of fashion and meaning”.

Hewson added: “”Coming from her success with two well-respected brands, Danielle brings her experience and strong design sensibility to Edun. 

“Bono and I are impressed by her creativity and believe her unique approach and vision will help grow the brand into a revered global fashion house.”

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