Japanese denim brand Edwin has relocated its UK headquarters and wholesale showrooms to Tower Hamlets in east London, and will open a new store in the premises next week.
The 3,000 sq ft space at 123 Bethnal Green Road houses two menswear showrooms, a womenswear showroom, and a creative and marketing office.
It spans five floors in total. An 800 sq ft rear annex called “The Scout Hut” will showcase upcoming collections and be available as an exhibition space, event venue and photography studio.
There is 400 sq ft of retail space on the ground floor, stocking the men’s denim, apparel and ”Made in Japan” collections, and the new womenswear range, which launched in full for autumn 16.
Staff have already moved into the new HQ and the store is due to open at the end of next week, at a date to be confirmed.
Edwin’s HQ and wholesale showrooms were previously located in Exmouth Market, Islington.
“In the six years I have been at Edwin, we have been looking for a building like this,” explained European sales director Charlie Warren. “It enables us to house UK operations in one location for the first time. We also have a great opportunity with our new retail store on the ground floor.”
Edwin’s store on Charlotte Road in east London, which opened in 2012, will close shortly after the move.
As a result, the brand will still have a total of two stores in the UK – on Bethnal Green Road and on Henrietta Street in Covent Garden. There are currently no plans to open more stores.