Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Online retail seems to be the avenue of choice for many young designers. The relatively low entry cost into the market and the ability to reach a global audience attracts many start-up labels to the web.

Fashion labels like Eg (pictured) have two options for online; get stocked on one of the majors – Net-a-porter, My-Wardrobe – or develop and market their own ecommerce platform.

Eg has begun its process with the latter. The pieces, designed by Westminster University graduate Emma Griffiths, have the right amount of distinctiveness, but also importantly realistic price points. This, teamed with an appreciation for the importance of fashion blogs and online media, is getting Eg noticed.

Within weeks of launching, Eg was seen on some of the most influential fashion blogs including Style Bubble and Kingdom of Style, all helping to drive traffic to the Eg site and improve search engine optimisation.

The online store is relatively easy to shop, but the company is making improvements to increase conversions. I’ve a feeling that better photography and larger product views would go a long way to helping achieve this.

The large phone number displayed at the top of the website gets a thumbs up from me; it’s a simple touch that any online retailer can add to increase the trust factor.

This time next year Eg will be an excellent case study for what every new designer can do with the power of online retail.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.