Elizabeth Emanuel, best known for co-designing Princess Diana’s wedding dress, is seeking funding for the relaunch of her label next year targeting the couture, ready-to-wear and bridal markets.
Emanuel lost the rights to use her brand name in the 1990s and has since continued to produce ranges but has struggled to achieve adequate funding without a secure management team. She has now recruited a new chief executive from a well-known premium label set to join early next year, and Christian Rothhardt as chief financial officer, who most recently held the same position at luxury men’s grooming ecommerce firm Hommage until July this year.
The launch of Emanuel’s 26-piece debut collection is timed to coincide with Princess Diana’s 20th anniversary tributes in July next year, under the brand name Emanuel Mayfair. Emanuel designed the famous wedding dress with her former husband, David Emanuel, who finished his collection for Bonmarché after nine years in autumn 16 to pursue new opportunities.
She has also dressed numerous celebrities such as Helen Mirren, Elizabeth Taylor, Helena Bonham Carter, as well as several members of the UK royal family.
Elizabeth is seeking to raise in the region of £1m from primarily high net worth individuals to fund the launch.
“We are starting with our signature collection of made-to-order dresses, made in our studio in Little Venice in north London,” she told Drapers. “Then we will add ready-to-wear and accessories, as well as opening a small shop-cum-showroom.
“China and the Far East holds big opportunities for us and there is huge potential internationally, especially as a British luxury brand.
“I feel very confident about the relaunch and it is great timing with all the press interest around the 20th anniversary next year.”
Emanuel described the new collection as “contemporary and quite edgy”, marking a departure from some of the styles she may be known for.