Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Ellesse appoints brand director

Pentland Brands has appointed Simon Breckon as brand director of Italian sports brand Ellesse.

It says Breckon, who has previously worked for Pepsi, Bacardi and Gillete, has extensive knowledge of building brands with “strong emotional connections to consumers”.

He will lead on the strategy and growth of Ellesse, supporting the business’ vision for the future of the brand.  

Richard Newcombe, global president of Pentland’s footwear division, says: “Simon is an accomplished brand leader with a deep understanding of how to make brands matter to consumers. His appointment comes at a particularly exciting time for Ellesse, as the brand experiences unprecedented levels of growth and continues its expansion into key strategic markets in North America and Greater China.”  

 

 

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.