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Ellie Goulding to launch British Designers' Collective

Singer Ellie Goulding will open this year’s British Designers’ Collective pop-up store at Bicester Village tomorrow (May 21).

The designer outlet centre in Oxfordshire has teamed up with the British Fashion Council for the fifth year running to showcase emerging design talent from a temporary boutique.

New designers for 2014 include Michael van der Ham, Marques’Almeida, Bionda Castana and Ryan Lo.

House of Holland, Lulu & Co, JW Anderson, Richard Nicoll, Mary Katrantzou, Lucas Nascimento, Jonathan Saunders, Peter Pilotto and Roksanda Ilincic will return after a successful run last year.

This year the pop-up will also sell limited-edition prints by Royal Academy of Arts artists Grayson Perry, Eileen Cooper, Stephen Chambers, Richard Wilson, Peter Freeth, Gary Hume and Bill Jacklin.


Readers' comments (1)

  • Thierry BAYLE

    I am sure it will not happen with this popup event however I see many brands forgetting to take proper data on stock, sales and conversion rate + capturing customer data when they open a pop up store.
    Especially, when successful, brands see it a stepping stone to open a proper store.

    Stock management - Work with an expert if necessary but create the right classification structure to understand what you are selling. If dresses represent 50% of sales, it IS NOT GOOD ENOUGH to track only dresses. You must track the sub classes!
    Great opportunity to gain valuable marketing information.
    Great opportunity to gain customer data.
    All the best.

    Thierry Bayle

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