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Elvi in administration

Plus size fashion chain Elvi has gone into administration.

It is understood that administrator Baker Tilly has been appointed to oversee the 27-store chain, after it failed to secure extra funding from Langholm Capital, which pulled out of the business earlier this year.

Langholm Capital backed a £10 million management buyout of the company in October 2006 by former White Company managing director Oliver Spark.

Elvi also has around 60 concessions in the likes of House of Fraser and Debenhams.

A history of Elvi

Elvi was founded by Elin Vissor as a Dutch wholesale company with a size range from 8-20. The brand, created in the 1940s, wholesaled mainly in Holland, Germany, Belgium and France.

In 1993 Elvi was bought by a company called Lerose, who were in turn bought out by Country Casuals (CC).

CC felt that an opportunity existed to establish a brand for size 16 and up in the UK, both in high street shops and in concessions in department stores and thus Elvi launched in the UK in 1993 specialising in plus sizes.

Readers' comments (1)

  • *Shocked* as this is a sector I feel I am missing out on.....
    The Fat £££.
    Don't understand or empathise with it plus my blocks / styles don't seem to translate well to being grade up to size 20+.
    Mind you; cost of food has gone up so less disposable income left to spend after all the eating??

    Unsuitable or offensive? Report this comment

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