Britain’s high streets need to fully embrace the digital revolution in order to thrive in the 21st century and compete with online retailers, high streets minister Andrew Percy has said.
The minister has pledged to showcase the digital skills from the country’s top high streets in a new Good Practice Guide, from which other areas can learn.
Examples raised from the Great British High Street Competition included Stockton on Tees, which won the rising star category for its revamped Rediscover Stockton app and website, and not-for-profit community group Experience Chipping Norton, which created a media platform to connect, support and promote local trade.
“It doesn’t need to be complicated or require huge investment. It can be as simple as getting their shop’s details online, or promoting a special offer on social media to encourage people to pop down and visit,” he said.
“The Great British High Street Competition showed how the very smallest retailers are getting it right and using digital technology to make the most of changing consumer habits, and I want to see others following their example.”