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Emilia Wickstead, House of Hackney and Mulo named Walpole's Brands of Tomorrow

Ready-to-wear womenswear designer Emilia Wickstead, fashion and interiors print label House of Hackney and shoe brand Mulo are among the twelve emerging companies selected by Walpole for its Brands of Tomorrow programme.

They are joined by accessories and footwear brand Bionda Castana, eyewear brand Finlay & Co and men’s accessories label Marwood in being chosen from more than 75 entries for the mentoring initiative.

Walpole, which serves as an alliance for British luxury brands such as Burberry, Jimmy Choo and Harrods, has extended the number of participants from eight to 12 this year due to the strength of the competition.

Those selected will receive a year-long programme of one-on-one mentoring and support from luxury leaders including Harrods managing director Michael Ward and president and chief executive of Thomas Pink Jonathan Heilbron.

Heilbron has also taken up the role of chairman of the Brands of Tomorrow programme this year.

The programme has been extended to offer workshops covering strategy, financial planning, distribution channels, branding, marketing, the customer and managing a growing business.

Previous Brands of Tomorrow graduates since its launch in 2007 have included footwear brand Charlotte Olympia, menswear and womenswear brand Private White VC and cashmere womenswear brand Goat.

“This year’s excellent group of very diverse brands represents the future of our industry,” said Michelle Emmerson, chief executive of Walpole. “The British luxury goods industry is forecast to be worth £12.2bn by 2017 and as part of our mission to develop, promote and protect this industry, we are dedicated to growing the next generation of talent.”

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