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Maternitywear retailer Mamas & Papas has seen a 43% uplift in like-for-like maternity fashion sales following the launch of its autumn 07 fashion campaign on August 6. The campaign features former Spice Girl Emma Bunton as the face of the 140-piece range, which is available in 32 stores. Prices range from £8 for a basic camisole to £90 for a printed silk wrap dress.